Alethea Lash Branding
Alethea Lash’s brand story was built around the theme of the Ancient Greek Goddess, Alethea- who was known for her truth and sincerity. We wanted to keep the brand fun yet ensure to incorporate the bold personality of the Ancient Greek Goddess. The deep blue representing the element of truth while the bold typeface speaks for her strength. To balance those details out - we paired a delicate logo typeface with a romantic line illustration of the goddess herself.
Fully Launch Brand Package