Artistry x Mar aims to empower others through her creative precision of permanent makeup. Stationed out of Brass Eagle, Artistry x Mar’s branding needed to be bold and edgy yet stay sleek to attract her ideal clientele - “Classy grunge” as we deemed it. The hard geometric edges create an interesting journey for the viewer's eye, purposely capturing their attention. We stuck with a monochromatic pallet but added a splash of gold to add a little edge. The blackletter font emulates a modern take on a traditional typeface, while presenting a "bad ass" feel.